£170M+
Product scope
Contributing across multi-vertical products in trading, crypto, and sports across 3 native apps plus web.
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I work in product and spend most of my time turning messy product problems into things users love. Outside work, I am usually training, building side projects, planning trips, or finding the next good idea worth chasing.
+6%
Payments conversion
Improved visit-to-deposit conversion through payment flow redesign and tighter recovery paths.
+£500k ARR
Core flow improvements
Lift from onboarding and bet-flow upgrades with better completion, retention, and first-time deposits.
~20%
Faster execution
Built an AI-assisted product ops toolkit to reduce PM overhead and speed up delivery quality.
Personal
View all ->City breaks, long runs, good food, and a few things worth obsessing over.
Out of Office
City breaks, big trips, and places that made me want to stay longer. South Africa, Croatia, Japan, China, Italy, and many more. I've visited 31 countries so far.
Running
Long runs, race days, and the occasional questionable pacing decision.
Food
Great meals, home cooking experiments, and dishes worth repeating.
Art
Pieces, spaces, and visual moments that stuck with me.
Projects
View all ->Visual snapshots from work across crypto, trading, and conversion-focused product design.
Dreamer: an AI-powered goal achievement app
I designed it around fewer goals, clearer daily actions, and visible progress over time.
Regulated Crypto 0→1 Build: from strategy to go-live readiness
Built a compliant crypto platform from scratch with full product ownership across roadmap, vendors, onboarding, and launch readiness.
AI PM Operating System: scaled decision velocity and delivery throughput
Operationalised AI across the PM lifecycle to increase throughput, quality, and strategic focus.
Payments Journey Redesign: Rebuilding deposit conversion across FPS, card and EBT
Combined provider integration improvements and UX redesigns to unlock measurable deposit growth.
Reimagining trading ideas into a conversion-focused product
Turned market ideas into a measurable conversion engine with one-tap execution flows.
Frictionless Bet Slip: data-led redesign that lifted activation, engagement, and turnover
Redesigned core bet placement flows to increase activation, engagement, and turnover at scale.
Books
View all ->A rotating shelf of books that shaped how I think about product, design, and decisions.
Antifragile
by Nassim Nicholas Taleb
Challenged my thinking about uncertainty, volatility, and how to build systems that thrive under stress.
Antifragile
Nassim Nicholas Taleb
Inspired
by Marty Cagan
Essential guide for understanding modern product management and building products people actually want.
Inspired
Marty Cagan
The Almanack of Naval Ravikant
by Eric Jorgenson
Naval's wisdom on wealth creation, decision-making, and living a fulfilling life distilled into actionable insights.
The Almanack of Naval Ravikant
Eric Jorgenson
The Nicomachean Ethics
by Aristotle
Timeless wisdom on virtue, character, and what it means to live a good life. Foundational reading for understanding ethics.
The Nicomachean Ethics
Aristotle
The Beginning of Infinity
by David Deutsch
Mind-expanding exploration of knowledge, progress, and the unlimited potential of explanations.
The Beginning of Infinity
David Deutsch
The Creative Act
by Rick Rubin
Beautiful insights into the creative process and finding inspiration in everyday life.
The Creative Act
Rick Rubin
This Is Marketing
by Seth Godin
Godin reframes marketing as empathy and service rather than interruption. Essential for anyone building products.
This Is Marketing
Seth Godin
Atomic Habits
by James Clear
Changed my perspective on how small, consistent changes compound into remarkable results.
Atomic Habits
James Clear
Zero to One
by Peter Thiel
Thiel's contrarian thinking challenged many of my assumptions about innovation and competition.
Zero to One
Peter Thiel
Beyond Good and Evil
by Friedrich Nietzsche
Nietzsche's critique of traditional morality and his call for new philosophical thinking.
Beyond Good and Evil
Friedrich Nietzsche
Crime and Punishment
by Fyodor Dostoevsky
A profound psychological study of guilt and redemption that explores the depths of human nature.
Crime and Punishment
Fyodor Dostoevsky
Existentialism is a Humanism
by Jean-Paul Sartre
Sartre's accessible introduction to existentialism and the responsibility of human freedom.
Existentialism is a Humanism
Jean-Paul Sartre
Meditations
by Marcus Aurelius
Timeless wisdom on virtue, duty, and maintaining perspective during challenging times.
Meditations
Marcus Aurelius
If this resonates, say hello.
Always open to a good conversation about product, AI, design, running, or where to eat on the next trip.