Favourite books.What I’ve read, and what stuck with me.My favourite booksWhat stuck with mePractising virtues; the golden mean between extremesThe Nicomachean EthicsAristotleWhat stuck with meSystems thinking; taking risks, taking hits and becoming better as a resultAntifragileNassim Nicholas TalebWhat stuck with meEquity, agency and freedom; fewer desires; happiness isn’t status or wealthThe Almanack of Naval RavikantEric JorgensonWhat stuck with meTaste is developedThe Creative Act: A Way of BeingRick RubinOther books I loveWhat stuck with meCulture and people management supersede structuresLeadingAlex Ferguson with Michael MoritzWhat stuck with mePractical, beautiful and long-lasting designDieter Rams: The Complete WorksKlaus KlempWhat stuck with meAlways think from first principles and strive for better explanationsThe Beginning of InfinityDavid DeutschWhat stuck with mePeople can rationalise almost anything, right or wrongCrime and PunishmentFyodor DostoevskyWhat stuck with meTwo modes of thinking; the importance of awareness of our own biasesThinking, Fast and SlowDaniel KahnemanWhat stuck with meHope, artistry and noticing beauty in the worldMasterpieces in the Van Gogh MuseumVan Gogh MuseumWhat stuck with meDangers of consumerism, distraction and censorshipFahrenheit 451Ray BradburyWhat stuck with meMonopolies make great businesses; contrarianism; differentiation over competitionZero to OnePeter Thiel with Blake MastersWhat stuck with meAccepting what you can control; acting virtuously regardless of circumstanceMeditationsMarcus AureliusWhat stuck with meGeography drives geopolitics more than most people thinkPrisoners of GeographyTim MarshallWhat stuck with meThe importance of iterationThe Lean Product PlaybookDan OlsenWhat stuck with meThe beauty in great writingThe Old Man and the SeaErnest HemingwayWhat stuck with meEven intelligent people reason from lived experience, not absolute truthBeyond Good and EvilFriedrich NietzscheWhat stuck with meSometimes vibes beat over-rationalisationAlchemyRory SutherlandWhat stuck with meThe dangerous creep of conditioning, consumerism, drugs and effortless pleasureBrave New WorldAldous HuxleyWhat stuck with meThe importance of flow state to doing great workDeep WorkCal NewportWhat stuck with meNot getting caught up in the past or future; being presentThe Power of NowEckhart TolleWhat stuck with meBiases, conventions and the physical world shape digital UXLaws of UXJon YablonskiWhat stuck with mePolitical creep; small compromises compound over timeAnimal FarmGeorge OrwellWhat stuck with meAgency, spotting opportunity and not romanticising businessAnyone Can Do It: My StoryDuncan BannatyneWhat stuck with meAct how you think others should actExistentialism Is a HumanismJean-Paul SartreWhat stuck with meThe world isn’t doing so badlyEnlightenment NowSteven PinkerWhat stuck with meThe personal value of solving ambiguous problemsLinchpinSeth GodinWhat stuck with meEliminate the non-essential; simplify around what mattersEssentialismGreg McKeownWhat stuck with meSimple, reusable mental models often outperform complexity for its own sakePoor Charlie’s AlmanackCharles T. Munger / compiled by Peter D. KaufmanWhat stuck with meA specific audience and specific messaging are as important as the productThis Is MarketingSeth GodinWhat stuck with meCare deeply about fewer things; don’t try to please everyoneThe Subtle Art of Not Giving a F*ckMark MansonWhat stuck with meNever stop learning; never assume you know better than othersEgo Is the EnemyRyan HolidayWhat stuck with meRead and enjoyed.The Psychology of MoneyMorgan HouselWhat stuck with meRead and enjoyed.Investing DemystifiedLars Kroijer
What stuck with mePractising virtues; the golden mean between extremesThe Nicomachean EthicsAristotle
What stuck with meSystems thinking; taking risks, taking hits and becoming better as a resultAntifragileNassim Nicholas Taleb
What stuck with meEquity, agency and freedom; fewer desires; happiness isn’t status or wealthThe Almanack of Naval RavikantEric Jorgenson
What stuck with meCulture and people management supersede structuresLeadingAlex Ferguson with Michael Moritz
What stuck with mePractical, beautiful and long-lasting designDieter Rams: The Complete WorksKlaus Klemp
What stuck with meAlways think from first principles and strive for better explanationsThe Beginning of InfinityDavid Deutsch
What stuck with mePeople can rationalise almost anything, right or wrongCrime and PunishmentFyodor Dostoevsky
What stuck with meTwo modes of thinking; the importance of awareness of our own biasesThinking, Fast and SlowDaniel Kahneman
What stuck with meHope, artistry and noticing beauty in the worldMasterpieces in the Van Gogh MuseumVan Gogh Museum
What stuck with meMonopolies make great businesses; contrarianism; differentiation over competitionZero to OnePeter Thiel with Blake Masters
What stuck with meAccepting what you can control; acting virtuously regardless of circumstanceMeditationsMarcus Aurelius
What stuck with meGeography drives geopolitics more than most people thinkPrisoners of GeographyTim Marshall
What stuck with meEven intelligent people reason from lived experience, not absolute truthBeyond Good and EvilFriedrich Nietzsche
What stuck with meThe dangerous creep of conditioning, consumerism, drugs and effortless pleasureBrave New WorldAldous Huxley
What stuck with meNot getting caught up in the past or future; being presentThe Power of NowEckhart Tolle
What stuck with meAgency, spotting opportunity and not romanticising businessAnyone Can Do It: My StoryDuncan Bannatyne
What stuck with meSimple, reusable mental models often outperform complexity for its own sakePoor Charlie’s AlmanackCharles T. Munger / compiled by Peter D. Kaufman
What stuck with meA specific audience and specific messaging are as important as the productThis Is MarketingSeth Godin
What stuck with meCare deeply about fewer things; don’t try to please everyoneThe Subtle Art of Not Giving a F*ckMark Manson
What stuck with meNever stop learning; never assume you know better than othersEgo Is the EnemyRyan Holiday