CASE STUDIES
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Dreamer
Dreamer: an AI-powered goal achievement app
I built Dreamer because standard to-do apps felt endless and AI chat plans had no reliable way to track real execution. Dreamer turns intention into action: users pick a few goals that matter, AI breaks them into manageable steps, and human-in-the-loop controls keep plans practical for the person using it.
Spreadex Group
Regulated Crypto 0→1 Build: from strategy to go-live readiness
I own the end-to-end 0→1 build of a regulated crypto trading product inside a multi-vertical estate representing £170M+ annual turnover across 3 native apps and web. Scope spans product strategy, vendor selection, integration sequencing, compliance constraints, and launch governance.
Spreadex Group
AI PM Operating System: scaled decision velocity and delivery throughput
I designed and rolled out an AI-powered PM operating system to reduce low-leverage manual work and increase execution speed. The system combined DRICE-based prioritisation, PRD automation, persona generation, and competitive analysis pipelines.
Spreadex Group
Payments Optimisation Engine: rebuilt deposit conversion across FPS, card and EBT
I led payments optimisation across the full deposit journey, spanning provider integration quality, payment method UX, and recovery logic for failed or interrupted flows. The work covered FPS, card, and EBT rails.
Spreadex Trading
Reimagining trading ideas with a conversion-focused product design
We turned trading ideas into a conversion engine: timely signals, clear call-to-actions, and one-tap, pre-filled tickets that move new users from curiosity to first trade - fast.
Spreadex Sports
Frictionless Bet Slip: data-led redesign that lifted activation, engagement, and turnover
We rebuilt the core bet-placement flow with a data-led, user-first redesign. The new fluid, acca-optimised slip designed to keep bets instant and effortless works across 20+ sports, keeps users' favourite features, kills friction, and lets bets flow without interruption.
