Spreadex Group
Payments Journey Redesign: Rebuilding deposit conversion across FPS, card and EBT
I owned end-to-end payments optimisation across FPS, card and EBT flows, leading both UX redesign and provider integration improvements across a wide cross-platform estate. The goal was simple: increase deposit conversion, improve first-time deposit success, and reduce friction across key payment journeys in a regulated environment.
The existing experience was cluttered, inconsistent across platforms, and weak from both a measurement and recovery perspective. I introduced clearer KPI tracking across the deposit funnel, then redesigned core payment journeys and recovery paths while refining integrations with providers including TrueLayer and Cybersource. This work increased visit-to-deposit conversion by 6% and first-time deposits by 3%.
Outcomes
Conversion uplift: visit-to-deposit conversion improved by 6%
New user monetisation: first-time deposits increased by 3%
Rail coverage: optimised 3 payment rails — FPS, card and EBT
Provider depth: improved integration quality across TrueLayer and Cybersource
Recovery resilience: redesigned retry and recovery flows to reduce payment abandonment
Cross-platform consistency: aligned payment UX, compliance messaging and design patterns across app, tablet and web
Payment Journey Redesign
Clearer flows for adding methods, better remembered payment selection, and a more guided first-deposit experience — all aimed at reducing friction and improving conversion.
Recovery, Error Handling and Platform Alignment
Improved retry journeys, earlier and clearer error states, and better handling for provider downtime and insufficient funds — paired with unified compliance messaging and payment behaviour across app, tablet and web.
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