Spreadex Sports
Frictionless Bet Slip: data-led redesign that lifted activation, engagement, and turnover
We rebuilt the core bet-placement flow with a data-led, user-first redesign. The new fluid, acca-optimised slip designed to keep bets instant and effortless works across 20+ sports, keeps users' favourite features, kills friction, and lets bets flow without interruption.
Launched quick-multiples, smart stake chips, one-tap acceptance, smoother suspensions/price moves, and subtle acca boosts. Outcome: higher activation, more bets per user, bigger share of high-margin accas, and stronger turnover-while competitor metrics slid.
Outcomes
30,000+ active users
More engagement: meaningful lift in bets per active user and total bets observed post-launch
Acca growth: measurable increase in acca usage following release
Faster onboarding: improved activation rates, faster time-to-first-bet, and more bets in the first week for new users
Stronger value: higher turnover per active user and overall turnover observed post-launch
Before vs After: Streamlining Singles
Redesigned the single-bet flow with a sleek, modern interface featuring clear CTAs, smart stake inputs, seamless keypad entry, and fluid animations-creating a faster, more intuitive betting experience.
Accumulator Betting: Before vs After
Redesigned with an acca-optimised flow: quick-multiples, smart stake chips, and one-tap placement drove higher engagement and more acca bets.
Enhanced Features: Horse Racing & Accumulators
Built sport-specific experiences for racing and accas, adding tailored tools and smarter multi-bet management to boost depth of play.
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