Spreadex Group
AI PM Operating System: scaled decision velocity and delivery throughput
I designed and built an AI-powered PM operating system to make product work faster, more consistent, and less dependent on manual effort. The system combined DRICE-based prioritisation, automated PRD generation, competitor monitoring, persona simulation, and rapid prototyping into one practical workflow.
It was built for a lean, resource-constrained environment where PM time was being lost to repetitive tasks, fragmented inputs, and slow handoffs. By standardising how ideas were captured, evaluated, documented and pressure-tested, it increased delivery throughput, improved decision quality, and freed up meaningful PM capacity for higher-value work.
Outcomes
Capacity gain: saved approximately 20%+ of PM time
Workflow coverage: automated prioritisation, PRD creation, persona feedback, competitor research, and rewriting/document refinement
Decision quality: improved consistency of prioritisation through DRICE-based scoring and structured intake
Execution speed: reduced time from raw idea to usable spec, prototype, or stakeholder-ready output
Cross-functional impact: supported product work across growth, payments, activation, and broader platform improvements
From Fragmented PM Work to a Repeatable System
Centralised idea intake with AI triage against existing initiatives, DRICE-based scoring, and manual review — making prioritisation faster and reducing duplication.
AI-Augmented Prioritisation, Documentation and Validation
AI-generated PRDs trained to my writing style, persona simulations for early user feedback, competitor monitoring, and rapid prototypes — all reducing time from idea to stakeholder-ready output.
Recent Case Studies
Dreamer
Dreamer: an AI-powered goal achievement app
I designed it around fewer goals, clearer daily actions, and visible progress over time.
Growth
Activation-to-retention system shipped end-to-end
Spreadex Group
Regulated Crypto 0→1 Build: from strategy to go-live readiness
Built a compliant crypto platform from scratch with full product ownership across roadmap, vendors, onboarding, and launch readiness.
Growth
0→1 build across 4 critical integration domains
Spreadex Group
Payments Journey Redesign: Rebuilding deposit conversion across FPS, card and EBT
Combined provider integration improvements and UX redesigns to unlock measurable deposit growth.
Growth
+6% visit→deposit, +3% first-time deposits
Spreadex Trading
Reimagining trading ideas into a conversion-focused product
Turned market ideas into a measurable conversion engine with one-tap execution flows.
Growth
~15× return on cost
Spreadex Sports
Frictionless Bet Slip: data-led redesign that lifted activation, engagement, and turnover
Redesigned core bet placement flows to increase activation, engagement, and turnover at scale.
Growth
+37.7% total turnover
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