
I built Dreamer because standard to-do apps felt endless and AI chat plans had no reliable way to track real execution. Dreamer turns intention into action: users pick a few goals that matter, AI breaks them into manageable steps, and human-in-the-loop controls keep plans practical for the person using it.
I used modern product and behaviour design to make progress feel clear and motivating. Onboarding is highly personalised: users define their goal, share current progress, and finish with a tailored plan while seeing the problem/value story in context. The app stays intentionally simple with four core surfaces: dreams, weekly planning, action execution, and progress. High-share screens like before/after skills, streaks, and achievements were designed to improve both retention and marketability.
Clear product thesis: built for users who are ambitious but inconsistent, replacing endless to-do churn with goal-based execution and visible progress
Constrained system design: kept the product focused on a few meaningful goals, manageable daily actions, and momentum through proof
Practical AI layer: used AI for realism checks, tailored planning, time-aware action design, and adaptive scheduling with human controls in the loop
Activation-first onboarding: designed a personalised low-friction onboarding flow that explains value, reveals a tailored plan, and drives trial activation
Retention and growth built into UX: used streaks, achievements, level progression, and shareable before/after moments to support repeat use and organic growth
AI generates goal areas, actions, and timelines shaped around the user's daily availability — with human controls at every step so plans stay realistic and editable.


Personalised, low-friction onboarding that shows the problem, reveals a tailored plan, and flows directly into a free trial — without breaking momentum.



Streaks, achievements, level-ups, and visible progress states keep momentum alive — designed to feel like progress, not a to-do list.


Before/after progress moments built directly into the Skills & Levels experience — easy to share, designed to let user progress do the marketing.



Spreadex Group
Built a compliant crypto platform from scratch with full product ownership across roadmap, vendors, onboarding, and launch readiness.
Growth
0→1 build across 4 critical integration domains

Spreadex Group
Operationalised AI across the PM lifecycle to increase throughput, quality, and strategic focus.
Growth
~20% PM capacity saved

Spreadex Group
Combined provider integration improvements and UX redesigns to unlock measurable deposit growth.
Growth
+6% visit→deposit, +3% first-time deposits

Spreadex Trading
Turned market ideas into a measurable conversion engine with one-tap execution flows.
Growth
~15× return on cost

Spreadex Sports
Redesigned core bet placement flows to increase activation, engagement, and turnover at scale.
Growth
+37.7% total turnover
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