Spreadex Group
Regulated Crypto 0→1 Build: from strategy to go-live readiness
I led the end-to-end build of a regulated crypto trading product within a multi-vertical financial services business, taking it from early strategy through to go-live readiness. The product was built on third-party APIs across onboarding, payments, wallets, quotes, and trading, requiring close coordination across internal teams, external providers, and compliance stakeholders.
The work covered product strategy, feature definition, onboarding design, payment and trading journeys, and launch sequencing across a fast-moving regulatory environment. A major part of the role was translating rigid third-party and compliance constraints into a product experience that felt modern, credible, and commercially viable.
Outcomes
0→1 ownership: led a new regulated crypto product from discovery through to go-live readiness
Multi-platform delivery: delivered across app, tablet, and desktop to create a consistent cross-device MVP
Integration depth: coordinated multiple third-party capability layers across onboarding, payments, wallets, pricing, and execution
Regulated onboarding: shaped journeys around KYC, CDD/EDD, appropriateness, and cooling-off requirements
Commercial impact: built to capture crypto demand, support high-margin trading, and drive cross-sell into the wider trading ecosystem
Images are blurred as the product has not yet launched.
Platform Architecture and Delivery Plan
Shaped the MVP, sequenced dependencies across onboarding, payments, wallets, and execution, and aligned with external API providers on roadmap and capability gaps.
Compliance-Critical Onboarding
Designed flows covering KYC, CDD/EDD, appropriateness, self-categorisation, and the mandatory 24-hour cooling-off — balancing regulatory requirements with usability and conversion.
Payments, Trading Flows, and UX Delivery
Designed the core funding and trading experience including payment integrations, edge case handling, and a coherent cross-platform UX across app, tablet, and desktop.
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